The adventure has just begun

A kit and an app for smartphones and tablets for discovering the wonders of the old town by yourselves

Florence has created “Family Tour”, a new way of exploring for families with children.

A project of the Municipality of Florence developed by the Associazione Mus.e (Museum Association)  and the Istituto degli Innocenti (old orphanage)

During the weekend of 6-7 June the community will receive an important gift: today in Palazzo Vecchio, the Municipality of Florence, the Associazione Mus.e and the Istituto degli Innocenti presented Family Tour, a project conceived and created for families with children and adolescents. The idea springs from the desire to offer both resident and tourist families the chance to discover the extraordinary open-air museum of the old part of Florence, a heritage of mankind: buildings, monuments and ultra-famous places, which often risk going unnoticed by the younger generations. Family Tour was presented by the Vice-Mayor of Florence, Cristina Giachi, with the representative of the Mus.e mediation area, Valentina Zucchi, the President of the Istituto degli Innocenti, Alessandra Maggi, and the Chief Curator Stefano Filipponi, in the presence of Carlotta Cianferoni of the Archaeological Heritage Department and the partners D’Uva Workshop.

In view of the experience accumulated by both the Associazione Mus.e  and the Istituto degli Innocenti (through its Children’s Workshop) in enhancing children’s appreciation of the cultural heritage, the town council thus decided to give the town a new means for speaking and interacting with this sector of the public. 

This is how Family Tour began. It proposes different types of tool for getting to know the wonders of the town: there are the Kits, proper “explorers’ backpacks” which guide you in 10 stages through the town centre, inviting families to observe, imagine, understand; then the Apps, interactive digital itineraries based on a specific theme , period or personage, which propose alternative tours to the usual ones and make links between the museums and the open-air cultural heritage.

The Kits propose an itinerary with various stopping-points.  A map and ten postcards will help young explorers to enjoy learning how to experience the town with a new spirit of observation and how to “reinvent” the beauties of Florence. Likewise, the apps will become a special guide for those who are already used to observing their surroundings with smartphones and tablets. 

All these components are divided into two age-groups – 6/9 and 10/13 and are available in Italian or English versions (soon also in French and Spanish).

The kits can be rented free of charge at the Infopoints of Palazzo Vecchio and the Istituto degli Innocenti. Each family can tour the centre of Florence independently at its own speed, handing the kit back within three hours of renting it. The app can be downloaded from the digital stores.

Exceptional partners have participated in the proposal: besides the Region of Tuscany, which supported the project, the contribution of F.I.L.A. with its GIOTTO brand of colours and art equipment for children has been fundamental. The application was created by D’Uva Workshop (, a frontline producer of technology for the cultural heritage. Family Tour is part of the project “Musei con vista” (Museums with a view), co-organised by the Museums of Fiesole, the Primo Conti Foundation and the Museo degli Innocenti. 

So the starting date is the weekend of 6/7 June, during which  it will be possible to try out both the Kits (itineraries from Palazzo Vecchio or from the Istituto degli Innocenti – advanced booking required), and the Apps (two themed itineraries, Medici Florence and Roman Florence, the latter having been created in collaboration with the Tuscan Archaeological Heritage Dept.). The Apps (initially only available for Android devices) will be developed and potentiated with new itineraries as time goes on, in a series of potentially infinite subjects, absolutely free of charge. 

For the occasion it will also be possible to participate (again free of charge) in a series of themed itineraries around the town, proposed by Mus.e and Bottega dei Ragazzi (advanced booking again required). 

Palazzo Vecchio Kit – available in Italian and English at the Infopoint of the Museum of Palazzo Vecchio. Every day from 9 a.m. to 9 p.m. (1 April-30 Sept) and from 9 a.m. to 4 p.m. (1 Oct -31 March).

Istituto Innocenti Kit – available in Italian and English at the reception desk of the Istituto degli Innocenti. From Mon to Sat  from  9 a.m. to  4.30 p.m.

Family Tour App – downloadable free of charge from Google Play (version for Apple devices available on App Store from mid-June.


For info  

Twitter @familytour_it



N.B. Advance booking compulsory for Kits and Itineraries for Sat 6 and Sun 7 .


To book the activities of Sat 6 and the Istituto Innocenti Kit:

tel. 055-2478386 (Mon to Fri  9.00 a.m. -12.00 noon) 

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To book the activities of Sun 7 and the Kit of Palazzo Vecchio: 

tel. 055-2768224 055-2768558 (Mon to Sat  9.30-1 p.m.  and 2 p.m. – 5 p.m.) 


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  • Piazza della Signoria
  • 50122 FIRENZE
  • 055 2768224 - 055 2768558
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Istituto degli Innocenti

  • Piazza Santissima Annunziata, 12
  • 50122 FIRENZE
  • 055 20371
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